Our Services/
B2B & B2C EcommerceB2B & B2C Ecommerce
Sell more. Know your customer. Run the whole thing from one place.
The gap between your ecommerce platform and your CRM costs you more than you realise. Orders that don’t automatically create Salesforce opportunities. Customers who bought online but are invisible to your sales team. Marketing that can’t see purchase history. Support agents with no context when a customer calls about an order.
We connect your ecommerce operations directly to Salesforce — so sales, marketing, service, and operations all work from the same customer truth.
Is your ecommerce platform disconnected from your CRM?
Let’s map the gap and design a connected commerce architecture for your business.
What We Build
Shopify ↔ Salesforce Integration
Full bidirectional sync between your Shopify store and Salesforce — products, orders, customers, inventory, fulfilment status, and returns. Sales reps see order history on the Account record. Service agents see live order status when a customer contacts support. Marketing sees purchase history for segmentation.
WooCommerce ↔ Salesforce Integration
Connect your WordPress WooCommerce store to Salesforce for unified customer data, automated opportunity creation on high-value orders, and inventory-level triggers for replenishment workflows.
Salesforce B2B Commerce
For wholesale, distributor, and B2B buyer portals — we implement Salesforce B2B Commerce with custom product catalogs, account-specific pricing, contract-based purchasing, and approval workflows for large orders.
Salesforce Commerce Cloud B2C
For high-volume direct-to-consumer retail — we implement B2C Commerce with personalised storefronts, Einstein product recommendations, cart abandonment journeys in Marketing Cloud, and full Service Cloud integration for customer support.
Key Use Cases
Our Process
1
Commerce Discovery
We map your existing ecommerce setup, data flows, customer journey touchpoints, and the gaps between your store and CRM.
2
Architecture Design
We design the integration architecture or Commerce Cloud implementation plan, including data model, product catalogue structure, and pricing rules.
3
Build & Configure
Iterative development with demos at each stage. API integrations, custom components, or full Commerce Cloud configuration depending on your chosen solution.
4
Data Migration
Historical order and customer data migrated to Salesforce so your team has full context from day one, not just new orders going forward.
5
Testing
End-to-end testing of the purchase journey, data sync, and Salesforce workflows — including edge cases like returns, partial shipments, and failed payments.
6
Launch & Optimise
Supported go-live with monitoring for data sync accuracy and system performance. Post-launch optimisation based on real transaction data.
What You Get
Unified Customer View
Every purchase, browse, and support interaction visible in Salesforce
Automated Sales Triggers
High-value orders automatically create tasks, opportunities, or alerts for sales
Marketing That Knows Your Buyers
Segmentation and journeys based on real purchase data, not guesswork
Architecture That Scales
Agents see order history and status before the customer says a word
Real-Time Inventory Sync
No overselling, no manual stock updates, no customer disappointment
Scalable Commerce Foundation
Architecture designed to handle peak trading and business growth
Scale Smarter with Unified
B2B & B2C Solutions
FAQ
Do we need Salesforce Commerce Cloud or will a Shopify integration do?
For most SMBs and mid-market businesses already on Shopify or WooCommerce, a well-built Salesforce integration delivers 90% of the value at a fraction of the cost of Commerce Cloud. We’ll recommend Commerce Cloud only when your transaction volumes, personalisation requirements, or B2B complexity genuinely justify it.
Can you connect our ecommerce platform to Marketing Cloud as well?
Yes — and this is where the real revenue uplift comes from. Connecting purchase data to Marketing Cloud enables abandoned cart journeys, post-purchase nurture, replenishment reminders, and VIP tier campaigns that are genuinely personalised. We commonly implement the ecommerce-to-Salesforce-to-Marketing-Cloud stack as a single engagement.
What about Soham CRM for ecommerce?
For smaller businesses not ready for the Salesforce investment, our own Soham CRM includes native Shopify and WooCommerce integrations alongside WhatsApp and accounting connections — at a significantly lower cost. Ask us about it.
Ready to Transform Your CRM?
Let’s build a scalable, AI-powered CRM for your business?