Custom App Development

Salesforce is powerful out of the box. Your business isn’t out of the box.

Standard Salesforce configuration gets you 80% of the way there. The remaining 20% — the workflows that make your business unique, the integrations your team depends on, the screens that match how your people actually work — requires Salesforce custom development.

We build bespoke Salesforce applications using Lightning Web Components (LWC), Apex, and the full Salesforce platform. From complex internal tools to AppExchange-ready products (GeoClockify), we write code that is clean, tested, maintainable, and built to Salesforce’s best-practice standards.

Have a specific Salesforce development need?

Tell us what you’re trying to build. We’ll tell you exactly how we’d approach it.

Book a Free Technical Consultation

When Do You Need Custom Development?

Salesforce’s standard layout and UX doesn’t match how your team works
You need a mobile-optimised field interface for sales or service reps
Your approval process has complex branching logic standard workflows can’t handle
You want to publish your own product on the Salesforce AppExchange
You need deep, bidirectional integration with a bespoke internal system
You’re building a customer-facing portal with highly customised UX requirements

What We Build

Lightning Web Components (LWC)

Modern, responsive UI components built directly on Salesforce’s native framework. LWC gives you fast, accessible, mobile-ready interfaces that feel like native Salesforce — because they are. We use LWC for custom record pages, embedded tools, data visualisations, and complex form experiences.

Apex Development

Salesforce’s server-side programming language for complex business logic that flows and process builder can’t handle. We write Apex for complex data transformations, cross-object automation, scheduled batch jobs, callout integrations, and trigger logic that needs precise control.

AppExchange Product Development

We’ve built and published our own AppExchange product — GeoClockify — so we know the security review process, packaging requirements, and post-publish maintenance from the inside. If you have an idea for a Salesforce product, we can take it from concept to published listing.

Flow & Automation Architecture

Before writing a line of code, we always ask whether a declarative solution (Flow, Approval Processes, Dynamic Forms) can meet the requirement. Code is more expensive to maintain than configuration. We use automation-first development, writing Apex only where declarative tools genuinely fall short.

Our Development Process

1

Requirements & Technical Discovery

We document the functional requirement, edge cases, and acceptance criteria before design begins. Ambiguous requirements are the number one cause of rework.

2

UX & Technical Design

Wireframes or mockups for any UI component. Architecture design for backend logic. You review and approve before development starts.

3

Iterative Development

We build in sprints with regular demos. You see working software every 1-2 weeks, not a reveal at the end of a 3-month engagement.

4

Code Review & Testing

Peer code review, unit test coverage to Salesforce’s 75% minimum (we typically target 90%+), and manual QA against acceptance criteria.

5

Deployment

Structured deployment using Change Sets or SFDX/CI-CD pipelines depending on your org maturity. Sandbox → UAT → Production with rollback plans.

6

Documentation & Handover

Technical documentation, inline code comments, and admin guides so your team or future developers can maintain and extend the work.

What You Get

Built to Last

Clean, documented, tested code — not a quick fix that breaks on the next release

Salesforce-Native Security

Everything runs inside Salesforce’s security model — no external data exposure

Mobile-Ready by Default

LWC components are responsive and work on Salesforce mobile out of the box

Declarative-First Approach

We use code only where necessary, keeping your org maintainable

AppExchange Expertise

We’ve been through the security review — we know how to build publishable products

Post-Launch Support

Managed Services retainer available to maintain and extend custom code

Build Custom Applications

That Drive Results

Get It Now

Our Own AppExchange Product

GeoClockify — our GPS time tracking and field activity management app — is live on the Salesforce AppExchange. We built it, we maintain it, and it’s used by field teams around the world. When we say we know custom Salesforce development, we mean it.

FAQ

How do you decide between configuration and custom code?

We always look at declarative options first — Flow, Dynamic Forms, OmniStudio, standard components. Custom code is introduced only when the declarative approach would be overly complex, unmaintainable, or genuinely can’t meet the requirement. We document this decision for every component.

What Salesforce certifications do your developers hold?

Our development team holds Platform Developer I & II certifications, along with cloud-specific certifications relevant to the project. We’ll share the team’s certification profile during the scoping process.

Can you take over code written by another developer?

Yes — we do code audits and takeovers regularly. We’ll assess the existing codebase quality, test coverage, and technical debt, then give you an honest view of what’s worth keeping and what needs to be rebuilt.

Do you build for managed or unmanaged packages?

Both. For internal tools, unmanaged or unlocked packages are typically appropriate. For AppExchange products intended for distribution, we build in managed packages with namespace isolation from the start.

How long does custom development take?

A standalone LWC component might take 1-2 weeks. A complex custom app with multiple objects, integrations, and an approval engine could take 8-16 weeks. We scope all engagements individually and give you a timeline before work begins.