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Marketing Cloud

Every customer is different. Your marketing should be too.

Generic batch-and-blast email is dead. Customers expect to be communicated with as individuals — with messages that reflect their behaviour, their preferences, and where they are in their relationship with your brand. Salesforce Marketing Cloud is widely considered the best CRM for marketing automation, giving you the platform to deliver that. But the platform alone doesn’t do the work.

We implement, configure, and optimise Marketing Cloud as a powerful Salesforce automation CRM, so your team can run sophisticated, personalised, multi-channel campaigns — without needing a team of data scientists to operate them.

Ready to make your marketing genuinely personal?

Free consultation — we’ll assess your current marketing stack and show you what Marketing Cloud can realistically deliver for your business.

Book a Free Marketing Cloud Consultation

Marketing Cloud Capabilities We Implement

Journey Builder
The heart of Marketing Cloud — multi-step, event-triggered customer journeys across email, SMS, push notifications, and advertising. As part of a CRM with marketing automation, we design and build journeys for your highest-priority use cases: welcome series, abandoned cart, post-purchase, win-back, loyalty tier progression, and renewal reminders.
Email Studio
Professional email campaign creation with dynamic content blocks that personalise every message at an individual level — making it a true CRM with email automation. No manual segmentation, no static templates. We configure Email Studio with your brand guidelines, set up transactional sending, and implement A/B testing frameworks.
Mobile Studio
SMS and push notification campaigns connected to your customer journey logic. We implement mobile messaging for transactional alerts (order confirmations, shipping updates), promotional campaigns, and two-way conversational SMS flows — all integrated within a CRM with marketing automation.
Advertising Studio
Connect your Salesforce customer data to paid advertising audiences — suppressing existing customers from acquisition campaigns and building lookalike audiences from your best customer segments using advanced marketing CRM platforms.
Data Cloud Activation
For clients with Data Cloud, we activate unified customer profiles into Marketing Cloud for real-time, behaviour-triggered journeys powered by a Salesforce automation CRM and enriched customer insights.
Analytics & Reporting
Marketing Cloud Intelligence (Datorama) dashboards connecting campaign performance to business outcomes — not just open rates, but revenue influenced, cost per acquisition, and channel attribution. This ensures your CRM with marketing automation delivers measurable, data-driven results.

Our Implementation Process

1

Discovery & Journey Mapping

We map your customer lifecycle — acquisition, onboarding, engagement, retention, win-back — and identify the 3-5 journeys that will deliver the most immediate business value.

2

Technical Setup

Business unit configuration, Salesforce CRM connector, email authentication, sender domain setup, and IP warming plan for new sending infrastructure.

3

Data Architecture

Data extension design, contact model setup, and data ingestion from your Salesforce CRM, ecommerce platform, and other data sources.

4

Content & Template Build

Email templates built to your brand guidelines with dynamic content blocks. Mobile-responsive, accessibility-compliant, and tested across 20+ email clients.

5

Journey Build & Testing

Journey Builder configuration with entry sources, decision splits, wait periods, and exit criteria. Full end-to-end testing before any journey goes live.

6

Launch, Monitoring & Optimisation

Monitored go-live, deliverability monitoring, and a 30-day post-launch review with recommendations for optimisation based on real performance data.

What You Get

Personalised at Scale

Every customer gets messaging that reflects their individual behaviour and preferences

Automated Revenue Recovery

Abandoned cart and win-back journeys running 24/7 without manual effort

Multi-Channel Consistency

Coordinated messaging across email, SMS, push, and ads — no channel conflicts

Deliverability Foundation

Proper authentication, IP warming, and list hygiene to protect your sender reputation

Measurable Business Impact

Revenue attribution dashboards — not just vanity engagement metrics

Team Capability

Training so your marketing team can operate and optimise journeys independently

Transform Customer Engagement
with Marketing Cloud

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FAQ

How is Marketing Cloud different from Account Engagement?

Marketing Cloud is designed for B2C — high-volume, multi-channel, individual customer journeys at scale. Account Engagement is designed for B2B — account-level engagement, lead scoring, and sales handoff. If you’re an ecommerce brand, retailer, or consumer business, Marketing Cloud is the right choice. If you sell to businesses through a sales team, Account Engagement is likely more appropriate.

Our database has 200,000 contacts. Do we need IP warming?

Yes — any significant volume of email from a new IP address requires a warming period to build sender reputation. We build an IP warming plan into every new Marketing Cloud implementation. Skipping this step is the most common cause of deliverability problems in new Marketing Cloud setups.

Can Marketing Cloud pull data from our ecommerce platform?

Yes — and this is where the real value is created. Purchase history, browse behaviour, product affinity, and cart abandonment data from Shopify, WooCommerce, or Commerce Cloud powers the personalisation that makes Marketing Cloud journeys genuinely effective.

How long does a Marketing Cloud implementation take?

A focused implementation covering core journeys and Email Studio typically takes 8-12 weeks. A full implementation including Mobile Studio, Advertising Studio, and Data Cloud activation is typically 16-24 weeks. We scope all projects individually.