Unified Customer Intelligence Drove Smarter Engagement

Data 360

Archived Data Transformed into AI-Ready Insights.
Integrated Salesforce, Data 360, and Databricks architecture unlocked hidden value from historical
data to power personalization and business growth.

Business Problems

Mounting Salesforce data storage costs from growing historical records
Archived email data sitting unused with no way to extract insight
Disconnected customer profiles lacking historical communication context
No foundation for AI-driven analytics or proactive customer engagement
Missed opportunities for personalization due to siloed data

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Solutions

Archived historical Salesforce Email Messages into structured JSON format
Stored and processed archived data in Databricks Lakehouse
Standardized data into Delta tables for analytics and AI readiness
Surfaced unified customer intelligence through Salesforce Data 360
Merged historical communication insights with live customer profiles
Enabled sentiment analysis, case summarization, and escalation prediction

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Benefits

Reduced Salesforce storage costs through efficient archival strategy
Improved org performance with leaner, optimized Salesforce environment
Unlocked historical email data as a high-value analytics asset
Enabled personalized customer engagement powered by communication history
Equipped teams with proactive, AI-led service intelligence
Built a scalable, future-ready customer data architecture for ongoing AI innovation